Restaurant sales crash every January... here’s how to stop the bleeding before it starts.
Welcome to the Restaurant Growth Accelerator Podcast with your host, Andrew Scott.
Today, we're diving deep into how to plan for and survive the winter sales slump that hits many restaurants in January and February.
Listen now and build your winter-proof restaurant strategy before the slow season hits!
Tune in to discover:
✅ How to compare January vs January (not December) for real performance insights
✅ Why cutting marketing during slow months is the wrong move
✅ The best types of promotions to run in cold weather months
✅ Why planning winter marketing in November is crucial
✅ How past financial patterns can predict future pain
✅Quick-win ideas to increase foot traffic and repeat visits
If your restaurant sales drop after Christmas, you’re not alone. This episode is packed with actionable strategies to help you.
Key moments:
00:01:25 Understanding your seasonal patterns
00:04:45 The January cash crunch
00:07:45 Emotional reactions vs. staying the course
00:09:25 Should you cut marketing?
00:11:45 Planning your marketing
00:15:05 The stubborn new location story
00:19:45 Why your reality can change
00:23:25 The power of value offers
00:26:45 Holiday promotions
00:31:25 The thousand golden BBs principle
00:33:45 Compare year over year
The restaurant cash crunch that hits in January can become a pattern you can predict, plan for, and beat. Tune in to hear how.
-
These proven strategies could transform your restaurant's bottom line.
✅ About Us ✅
The Restaurant Growth Accelerator Podcast is hosted by Andrew Scott - founder of OwnerShift Training.
Andrew successfully scaled his restaurant business to 4 locations while working a handful of hours each week. He’s since helped over 1000 restaurant owners increase their sales, profits, and free time - and he’d love to help you too.