Terrified about raising menu prices? You're not alone.
Many restaurant owners fear customer backlash, but avoiding price increases is a recipe for disaster in a world of rising costs.
In this episode, Andrew Scott and industry veteran Nathan Voulgaris (former manager of a $60M restaurant group) debunk the myths around price increases - and reveal a proven framework for pricing your menu strategically.
Discover how to:
✔️ Overcome the Fear of Raising Prices: Hear why most fears are unfounded and how focusing on value is the key.
✔️ Implement Strategic Price Increases: Learn the difference between arbitrary increases and strategic ones that maximize profit without alienating customers.
✔️ Determine Optimal Menu Pricing: Get practical tips on calculating costs, assessing your competition, and identifying which items should cost more.
✔️ Train Your Staff to Handle Price Objections: Equip your team with the skills and confidence to address customer concerns effectively.
Stop letting fear destroy your profits - start making what you deserve.
Listen now and learn how to raise prices strategically, protect your margins, and keep your customers happy.
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These proven strategies could transform your restaurant's bottom line.
✅ About Us ✅
The Restaurant Growth Accelerator Podcast is hosted by Andrew Scott - founder of OwnerShift Training.
Andrew successfully scaled his restaurant business to 4 locations while working a handful of hours each week. He’s since helped over 1000 restaurant owners increase their sales, profits, and free time - and he’d love to help you too.